Ikea's revenue hit as it spent 2 billion slashing prices. Here's how it plans to lure more customers to its furniture and meatballs
Briefly

Ikea’s prioritization of customer needs over financial gains has been facilitated by its private ownership, allowing it to quickly adapt to economic pressures.
Ingka Group's COO, Tolga Öncü, stated that Ikea is positioned for stronger market presence as the economy improves and consumers return to stores.
Read at Fortune Europe
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