The most significant hurdle for entrepreneurs expanding into global markets is the language barrier, which poses risks of miscommunication and misunderstanding.
Bridging the language gap in new markets might seem counterproductive at first, but it can actually be one of the most profitable growth strategies for businesses today.
Hiring bilingual employees addresses immediate language barriers; however, understanding cultural nuances is equally critical to avoid potential miscommunication and damage.
A famous example of language missteps is KFC's translation failure in Beijing in the 1980s, which highlights the need for careful cultural considerations in marketing.
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