Fast food prices have soared, but Taco Bell remains a cheaper option, adding value meals under $3 to its menu, leading to 5% same-store sales growth.
Taco Bell maintains low prices through inexpensive core ingredients like beans and rice, leveraging its relationship as part of the Yum! Brands co-op for better supplier deals.
By creatively reworking menu items and using the same ingredients in different combinations, Taco Bell can appeal to a wide audience while reducing bulk purchases.
The combination of a focus on value meals, efficient ingredient management, and creative menu item assembly has positioned Taco Bell as an outperformer in the fast food sector.
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