How Founders Can Avoid the Deception Trap
Briefly

Entrepreneurs navigate a perilous balance between compelling storytelling and deception; missteps can lead to the 'deception trap,' where inflated expectations can spiral into dishonesty.
The story of Sam Bankman-Fried illustrates the familiar pitfalls in the tech world, where ambition and persuasive narratives often mask underlying fraud, leading to disastrous consequences.
To prevent falling into the deception trap, entrepreneurs should set realistic goals, embrace rapid experimentation for innovation, and accurately report progress in their projects.
Understanding that 'fail fast' means learning from rapid iterations rather than taking unnecessary risks can guide entrepreneurs towards sustainable growth without compromising integrity.
Read at Harvard Business Review
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