The climate crisis has transitioned from a distant threat to an immediate reality, affecting millions daily. As the world surpassed 1.5°C of warming, urgency grows for action. A recent IKEA survey shows 68% of customers view climate change as the primary threat, yet only 6% can afford to pay more for sustainable products. Business leaders must recognize the importance of addressing these concerns as failure to act may lead to customer disengagement. Embracing sustainability is not only ethically responsible but can also enhance economic performance by reducing waste and driving profitability over time.
"Every fraction of a degree counts. Every year we can gain in actions will matter. Every leader who takes responsibility will matter."
"Sustainability can't be a luxury for the few. They expect policymakers and companies...to find solutions that are affordable and sustainable."
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