How anti-Israel protests are costing companies billions of dollars
Briefly

"Boycott Starbucks for supporting the genocide in Gaza," Abu-Eid instructs viewers in one clip from December 2023. "Starbucks has lost $11 billion globally from boycotts - let's keep them going!"
The boycotts have real-world impact, leading to Starbucks ousting CEO Laxman Narasimhan amid plummeting sales exacerbated by customer boycotts over Israel.
Starbucks shares had dropped 20% in 2024 by the time former Chipotle CEO Brian Niccol was announced as the replacement, demonstrating investors' concerns.
In March, Starbucks' Middle Eastern franchisee laid off more than 2,000 employees due to the boycotts precipitating a sales downturn and challenging conditions.
Read at New York Post
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