Expectations soared as the company's shares jumped 18% following the appointment of Brian Niccol, with investors wary of the challenges ahead for the new CEO.
While Niccol's previous experience at Chipotle was impressive, Wall Street analysts warn that Starbucks' larger global operations and complexities present significant hurdles.
Activist investors have drawn attention to declining sales at Starbucks due to fewer customer transactions as inflation-strained consumers rethink their spending on premium beverages.
Niccol's strategy of focusing on 'the big thing' is seen as essential for addressing the urgent challenges Starbucks faces, particularly amid falling demand.
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