The current landscape indicates that businesses are not shying away from their sustainability commitments; instead, they are developing a more focused and mature approach, as highlighted by 92% of CEOs affirming their long-term sustainability strategies.
While businesses faced backlash due to performative commitments to social issues, the lesson they learned emphasized the importance of aligning public commitments with measurable actions to counter skepticism from stakeholders.
2020 was pivotal for corporate responsibility, as consumer expectations shifted, demanding greater accountability from businesses; 68% now expect companies to tackle societal problems when governments fail.
The business response to pressures around sustainability has moved from surface-level commitments to genuine engagement in the complexities of social and environmental issues, marking a significant shift in corporate culture.
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