Chipotle is implementing a 2% price increase nationally, marking its first price hike in over a year to offset rising costs and ensure generous portions.
Notably, the price increase comes after an analyst report observed a 2% increase in approximately 20% of Chipotle's U.S. locations, indicating a pattern across its operations.
Chipotle cites increased costs in food, beverage, and packaging, specifically highlighting challenges like avocado shipment disruptions due to violence in Mexico affecting supplies.
Former CEO Brian Niccol mentioned retraining efforts at roughly 10% of stores to address customer complaints about portion sizes, highlighting the chain's commitment to consistency.
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