CEOs are obsessing over 'permacrisis' problems but not leading frontline employees, warns former AT&T leader
Briefly

In challenging times, such as crises, teams unify and function effectively, showcasing higher performance and clarity. However, in a continuously unstable business environment, termed permacrisis, many leaders become distracted by issues outside their influence. They may neglect direct engagement with their emerging workforce, which is crucial for present and future success. Effective leadership in this context requires a return to clarity and an understanding of what can be directly controlled, particularly by focusing on integrating new employees and addressing immediate organizational needs.
In a crisis, teams move quickly to restore services, demonstrating clarity, alignment, and performance. Silos disappear, and politics are set aside in favor of a common mission.
Today’s business landscape is characterized by intertwining crises—termed permacrisis—where leaders may overlook their immediate control in favor of broader, less impactful concerns.
Leaders need to engage with the 'freshman line'—emerging workforce members—because they represent not just the future but the present and the change needed in organizations.
The challenge is not just in navigating crises, but in fostering clarity and focus in daily operations, ensuring that leaders are working on what they can directly influence.
Read at Fortune
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