In the midst of ongoing crises, Boeing is struggling greatly, marked by a freak accident in January, a crippling workers' strike, and diminishing cash reserves.
Kelly Ortberg, newly appointed as a leader at Boeing, took decisive actions like cutting workforce and addressing unions, emphasizing the need for clear-eyed recovery.
Boeing's leadership acknowledges deep-rooted quality issues stemming from a corrosive culture, pressed by years of cost and schedule pressures which have compromised their reputation.
Ortberg's memo to staff underlines a focused approach on improving core capabilities in commercial aviation, suggesting a strategic pivot amid significant operational challenges.
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