Back to bargains: Stretched consumers spark the return of "value wars"
Briefly

Consumers were notoriously price-sensitive before the pandemic, and then that melted away...Now they are spending on the full range of goods and services and spending out of their hard-earned labor income - and prices for goods, in particular, are a lot higher, so they are back to bargain hunting,
We see opportunities to pass savings on to our customers on certain items as we benefit from decreased costs in raw materials and freight,
We're starting to see some pricing sensitivity from those leisure consumers - that's just the nuts and bolts of it,
Read at Axios
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