Chili's sales surged nearly 15% last quarter, outpacing competitors like Applebee's and Olive Garden, attributed to increased menu pricing, higher traffic, and new value advertising.
The comparable restaurant sales increase at Chili's was primarily due to increased menu pricing and higher traffic, including new customers, according to Brinker’s fourth-quarter earnings release.
Chili's standout performance comes as other fast food and casual dining chains post rocky earnings reports, highlighting significant consumer preference shifts in the sector.
We think strong demand trends in July/early August reflect success in improving the guest experience & could lead to longer-term frequency benefits, analysts noted.
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