Analysis | 'Avatar' Struggles Show How Japan Is Ditching Hollywood
Briefly

In its economic heyday of the late 1980s and early 1990s, there was a curious phenomenon of Hollywood celebrities showing up in Japanese commercials: Arnold Schwarzenegger hawking instant noodles, Harrison Ford pitching Kirin beer.To this day, Tommy Lee Jones still appears in a long-standing series advertising canned coffee.
Read at Washington Post
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