American fast-food giants are going big on a China wager, betting they can get the country's new middle class to love them back

KFC and McDonald's aim to expand into China's lower-tier cities to tap into a new middle class amid a challenging economic climate, countering trends of Western retreat.

With many Western companies pulling back, KFC and McDonald's see rising opportunities in China's underdeveloped cities, where their brand recognition remains strong and operating costs are lower.

Read at Business Insider