PepsiCo's new beverage line, DRIPS by Pepsi, is tailored to meet the adventurous tastes of Gen Z, featuring innovative combinations and crafted flavors like Pepsi Forever S'mores and Starry Berry Basil.
Scott Finlow, Chief Marketing Officer at PepsiCo Away From Home, emphasized that DRIPS by Pepsi is designed to understand consumer trends better and enhance the company's innovation capabilities in beverage offerings.
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