The 2024 NBA Finals feature revenue juggernauts Boston Celtics and Dallas Mavericks, critical for the league to potentially enhance viewership and ratings after a decline in the playoffs so far.
The Celtics dominated the season with 64 wins and a historic offense, while the Mavericks overcame challenges and defeated top Western Conference seeds, setting up an exciting matchup in the NBA Finals.
The NBA Finals bring together two small-market teams, Minnesota and Indiana, against big-market franchises like Dallas Mavericks and Boston Celtics, highlighting the league's preference for marquee matchups.
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