The 2024 NBA Finals by the numbers
Briefly

The 2024 NBA Finals feature revenue juggernauts Boston Celtics and Dallas Mavericks, critical for the league to potentially enhance viewership and ratings after a decline in the playoffs so far.
The Celtics dominated the season with 64 wins and a historic offense, while the Mavericks overcame challenges and defeated top Western Conference seeds, setting up an exciting matchup in the NBA Finals.
The NBA Finals bring together two small-market teams, Minnesota and Indiana, against big-market franchises like Dallas Mavericks and Boston Celtics, highlighting the league's preference for marquee matchups.
Read at Fast Company
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