Lego has announced a collaboration with Pokémon to launch a new collection in 2026, aimed at leveraging the nostalgia of millennials. This partnership, highlighted in a recent Instagram post, promises to combine Lego’s creativity with Pokémon's iconic characters, starting with a teaser of Pikachu's tail. The collaboration reflects Lego's strategy to attract adult consumers who have fond memories of Pokémon since its 1996 debut. With Pokémon’s vast franchise success and a surge in interest during the pandemic, the upcoming collection aims to tap into both nostalgia and the social play aspect cherished by both brands.
Lego is tapping into the groundswell of millennial nostalgia from the Pokémon franchise and giving the beloved Japanese brand a little love.
Get ready to electrify your imagination in 2026, as Lego and Pokémon collaborate on a unique collection leveraging the nostalgia of both brands.
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