Now it's Lego's turn to get on the Pokemon hype trainLego partners with Pokémon for a nostalgic collection launching in 2026.
Adults are buying more and more kids' toys for themselves in a quest for nostalgia and escapeAdult toy sales have grown significantly, driven by nostalgia, reaching 17.3% of the market in 2023.
Now it's Lego's turn to get on the Pokemon hype trainLego partners with Pokémon for a nostalgic collection launching in 2026.
Adults are buying more and more kids' toys for themselves in a quest for nostalgia and escapeAdult toy sales have grown significantly, driven by nostalgia, reaching 17.3% of the market in 2023.