Target is facing a significant 40-day consumer boycott to protest its recent rollback of diversity, equity, and inclusion initiatives. Dr. Jamal Bryant spearheads the boycott, which aims to demonstrate the economic influence of Black consumers during Lent. However, concerns arise as Black business owners fear losing visibility and sales through Target’s platform amidst this boycott. The retailer is also grappling with flat sales forecasts and changing consumer spending patterns, overshadowing its struggles with the cancellation of its DEI programs amid broader socio-economic challenges.
The boycott comes at a challenging time for the retailer, which announced Tuesday that it expects flat sales in 2025.
If you don't buy our products in Target, they will cancel us from their shelves and make us buy back the products they already purchased from us.
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