Black consumers hold significant economic influence with $2 trillion in buying power and are pivotal in shaping digital trends. A Nielsen report reveals that companies that neglect diversity, equity, and inclusion (DEI) risk alienating a sizable consumer base, as 67% of Black Americans will seek alternatives if brands don’t align with their values. With increased time spent on digital platforms, brands must prioritize connecting deeply with Black audiences by employing engagement strategies that reflect their diverse experiences and cultural nuances.
Reaching Black consumers may not be a challenge-but connecting with us can be. Black consumers are leaning into platforms that emphasize conversation and create a sense of connection.
To win with this community who wields $2 trillion in buying power, brands must prioritize engagement strategies that center diverse Black experiences and cultural nuances.
67% of Black Americans are likely to seek out new brands if businesses fail to align with causes they care about.
Black culture drives current digital trends, like internet slang and memes, which are crucial for brands seeking to engage effectively.
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