"It seems the NA beer market is going to continue to grow quickly," Beer Judge Certification Program master judge Geoff Bragg tells Tasting Table. "There are better and better options out there for folks who are looking to cut back on alcohol but still want to enjoy a beer."
Health concerns following a glut of drinking during the pandemic quarantine coupled with a rise in interest in the 'sober curious' movement have driven more Americans to cut back on alcohol. According to a survey conducted this year by NCSolutions, 41% of respondents planned to drink less booze."
But all of those consumers might never have turned to NA beer as an alternative unless it actually, well, tasted good. What's available today is a far cry from the insipid bottles of O'Doul's once lurking in the back of your great-uncle's garage fridge. To produce modern-quality beer without alcohol, brewers did what they do best, and that was to innovate.
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