"I've seen all that in the first two years. Upheaval is the new normal for most businesses. Change is coming much faster," says Doukeris, reflecting on his early challenges.
"Last year, large numbers of Americans launched a boycott against Bud Light... the backlash briefly drove AB InBev's stock down 20%, costing about $1.4 billion in U.S. sales."
Doukeris highlights the unexpected crises faced since taking the CEO role, including COVID-19, geopolitical conflicts, and significant marketing backlash with the Bud Light campaign.
"According to your research, I'm ready to retire," Doukeris humorously remarked during the seminar, acknowledging the intensity of the crises he's navigated so early in his tenure.
Collection
[
|
...
]