Guinness has long been celebrated for its innovative advertisements that have redefined the advertising industry. The brand, which started in 1759, has skillfully balanced heritage with modernity, always pushing creative boundaries. A notable example is the 1930s 'My Goodness, My Guinness' campaign featuring whimsical zoo animals by John Gilroy. This campaign not only created memorable visuals but also established enduring brand symbols like the toucan. Additionally, recent efforts like the 2016 logo redesign show Guinness's commitment to adapting while retaining its loyal customer base.
The 'My Goodness, My Guinness' campaign from the 1930s redefined advertising norms with its whimsical portrayal of animals drinking Guinness, showcasing a revolutionary creative approach.
The brand has successfully reinvented itself over the decades, as seen in 2016's logo redesign by Design Bridge that delighted both new and loyal customers.
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