In addition to the pandemic throttling sales for breweries that rely on taproom visits to stay afloat, it's fundamentally changed how people drink beer, Adam Romanow, CEO and founder of Castle Island Brewing Co. in Massachusetts, told Fortune. Prior to the pandemic, the 5 p.m. rush was big for his brewery. But now, with people working from home and socializing differently, breweries can't assume that the after-work crowd will return. This shift has fundamentally altered expectations and sales strategies in a way that many owners are still scrambling to adjust to.
We got to put our big kid pants on, so to speak,
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