Despite the pandemic halting beer festivals, the traditional model with high ticket prices and long lines may be fading away, signaling a shift in the craft beer industry.
As the craft beer audience ages, the appeal of trying numerous small samples at beer festivals has diminished, leading to a new focus on smaller, message-driven, and hyperniche events.
#craft-beer-industry #beer-festivals #consumer-preferences #industry-evolution #changing-demographics
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