The craft beer landscape has dramatically changed since 2019, with recent years seeing declines in production, sales, and an increase in brewery closures. Consumers are gravitating toward other alcoholic categories and rethinking their drinking habits, leading to a matured craft beer market. Founders from various breweries share insights into the current state of the industry, its challenges, and how their strategies have evolved in response. Rather than signaling the end, these changes reflect a transformation and adaptation within the craft beer scene, suggesting resilience and ongoing relevance.
"When we started in 2018, the industry nationally and especially in Oklahoma seemed to be booming," Keyes says.
"Today? Production, sales and volume shares are down, and 2024 was the first year in two decades that saw more brewery closures than openings."
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