A lot of growth in stout is coming from Europe, and momentum is especially being driven by an expanding consumer base. People also show interest in 0% varieties.
Tesco said stout had become so popular it was now the fastest-growing beer variety in the UK, with sales rising by 35% over the past year.
It's a blend of younger generations embracing nostalgia combined with its exceptional flavour. Lower ABV also contributes to its popularity.
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