The Slow Decline of Drinking Draft Beer at BarsDraft beer experiences enhance camaraderie and create unique memories, but its market share is shrinking significantly, posing a risk to this tradition.
Higher stout consumption driven by female drinkers and low alcohol optionsStout is attracting a diverse audience, including young women, due to new flavors and lower alcohol options.Global consumption of stout increased by 11%, with the UK showing significant growth of 23% between 2021 and 2022.
2024 Beer Report | Beer market aims to engage new consumersThe U.S. beer market experienced unbalanced results in 2023, settling back into slowed growth compared to the pandemic period.Brands in the beer market must cater to both traditional beer enthusiasts and those seeking healthier or more flavorful options to drive growth.