Halo Top is revolutionizing the light ice cream market with its new campaign to launch eight bold flavors and giveaway 80,000 free pints to celebrate spring and International Happiness Day. This initiative targets both loyal fans and skeptics, aiming to challenge long-held beliefs that light ice cream lacks richness. By increasing the calorie count slightly, Halo Top has developed a creamier texture and introduced premium mix-ins, offering a guilt-free indulgent treat at just 490 calories per pint. The giveaway runs from March 11 to March 20, extended to March 23 for greater access.
Halo Top is embarking on an innovative campaign to give away 80,000 free pints of its new flavors, aiming to win over both loyal fans and skeptics.
With new flavors that enhance richness and creaminess, Halo Top challenges the longstanding skepticism surrounding light ice cream, offering an indulgent experience without guilt.
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