Both Dunkin' and Starbucks recognize the importance of birthday celebrations by offering rewards to their loyalty program members. Members must sign up at least a week in advance and present their rewards on their birthday. While Dunkin' offers three times the points on a birthday, it's Starbucks that truly resonates with customers by providing free beverages or food items to enjoy on the day. Dunkin's recent overhaul of its points system has led to dissatisfaction, as customers must now spend significantly more to earn a crafted beverage than before, leading many to prefer Starbucks for birthday rewards.
Birthday celebrations should feel special, and while both Dunkin' and Starbucks offer rewards, Starbucks stands out by providing immediate, tangible rewards rather than points.
Dunkin' has revamped its rewards system, but many customers find it less appealing, as the points needed for a crafted beverage have doubled, dampening the birthday spirit.
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