Brewbound Podcast: When to Refresh, Rebrand or Stand Pat with CODO Design's Isaac Arthur
Briefly

According to Isaac Arthur of CODO Design, refreshing packaging is not just about aesthetics, it's an essential gut check for breweries to maintain relevance and connect with consumers.
Arthur emphasizes that some brands possess an iconic status, making them too valuable to risk a complete overhaul. Nostalgia plays a crucial role in maintaining a loyal customer base.
Read at Brewbound
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