Blake's Hard Cider is experiencing rapid growth, particularly among younger consumers, due to its fruit-forward flavors and farm-based identity which resonate well with current market trends.
Andrew Blake emphasizes the significance of controlling three strong regional brands, asserting that their success allows them to influence the overall market for hard cider.
The new generation of drinkers shows a preference for full-flavored, fruit-forward ciders over traditional beer, which positions Blake's Hard Cider well for future growth.
Blake believes that the farm-based aspect of their business provides a competitive edge, as consumers increasingly value transparency regarding ingredient sourcing and production.
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