Sukari Spirits positions itself as an originator and innovator of all-natural, ultra-premium spirits, with a focus on clean formulations and elevated drinking rituals.
Along with the challenges of operating any new business, making good bourbon takes time and expert craftsmanship. It's for this reason that many new "distilleries" aren't distilleries at all (non-distilling producers, blenders, rectifiers). Instead, they source bourbon and then sell it as their own. That's not inherently a bad thing, as some expertly blend whiskey or add extra maturation to create a genuinely impressive bourbon, but there is a clear difference.
In 2025, Cider sales performed well at plus 2%, led by top brand Angry Orchard (plus 3.6%). For the 52 weeks ending Dec. 28. 2025, hard cider sales reached $502 million in total U.S. multi-outlets, grocery, drug, mass merchandisers, convenience, military, and select club and dollar retailers, according to Circana data. Of the brands, eight of the Top 10 showcased growth.
The U.S. spirits landscape has evolved far beyond the recognition of simply being the birthplace of bourbon. In recent years, we've seen a transformation in both the quality and individuality that the country's craft distilleries have been able to produce. While previous decades were dominated by the big-name distilleries, far more awards are going to craft distillers who have mastered the art of producing high-quality whiskeys, rums, gins, and more.
As an editor and writer who regularly covers the world of nonalcoholic drinks, I have tasted more than my fair share of booze-free wines. Much like with regular wine, the results have been mixed some are bitter or super sour, or even worse, smell like nothing. But I've also had the pleasure of drinking alcohol-free wines that scratched the same itch as a top-notch riesling or champagne.
If you, too, down a bottle of kombucha every chance you get, we are one. Well, maybe not every chance (after all, you can definitely drink too much kombucha), but you get the picture. I adore the fizzy, probiotic drink, which is on the very long list of things I'd like to make at home eventually. But until I have enough capacity to embark on a homemade kombucha adventure, I'll stick to the store-bought stuff, preferably from Health-Ade.
Low Key represents a deliberate innovation play for Harpoon based on emerging cultural trends toward moderation over abstention, the company notes. Rather than simply diluting an existing popular recipe, the team applied new techniques to preserve flavor, aroma, and craft quality, just at a lower ABV.
No trip to the brewery is complete without sampling the wares. Even if it's a place you visit regularly, you'll likely want to sample most of what it has to offer at least once. But while a greater variety may seem more enticing, it can also signal a potential red flag. Every kind of beer they have on tap means another tap that needs to be maintained. The more tap lines they have, the more likely it is that maintenance or cleaning gets neglected.
