Angry Orchard Hard Cider partnered with Horror Inc. to produce Sweet Revenge, a 13-minute Jason Universe short written and directed by Mike P. Nelson. Two real fans, Calleigh Kearns and Gio Contreras, were scouted on social media, invited to the shoot, transformed into grisly victims and shown on-screen in the aftermath of their deaths. The promotion marks a branded stunt that staged fans' on-screen 'deaths' to celebrate both fanbases. Executives framed the collaboration as a bold, fan-focused moment. Angry Orchard also introduced a 12-can Thriller Variety Pack with glow-in-the-dark packaging and a new Blood Orange cider.
This time of year, our fans are craving hard cider and a good scare. Both Angry Orchard and Jason have fiercely loyal fans, so to celebrate this collaboration, we wanted to create a moment they'd never forget - or come back from - by letting them become part of horror history. And what's more unforgettable than coming face-to-face with the most iconic horror slasher of all time?
This is just the beginning of Jason's return. Partnering with Angry Orchard helped us give fans something unexpected - but completely in line with the franchise. It's bold. It's bloody. And it's only a taste of what's to come.
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