In Q4 2024, Netflix reported a record increase in subscribers, reaching 302 million globally, largely credited to live sports events and popular new shows. The company gained 19 million new subscribers, its largest quarterly jump ever. However, Netflix also announced subscription price increases across all tiers, with standard ad-supported subscriptions now priced at $7.99. The success of live-streamed events, particularly a boxing match that became the most-streamed sporting event ever, highlighted Netflix's strategic direction in enhancing viewer engagement through significant events.
Netflix achieved nearly 19 million new subscribers in the last fiscal quarter, marking its largest increase ever, reaching a total of 302 million globally.
Despite technical issues during a high-profile boxing match, Netflix celebrated the event as the most-streamed sporting match in history, drawing massive viewership.
In response to their growth, Netflix raised subscription prices across all tiers, increasing costs to remain competitive amid rising viewer demand and content needs.
The success of Netflix's live sports broadcasts has been pivotal, indicating a strategic shift towards high-profile events resonating with their audience.
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