In Q4 2024, YouTube achieved a remarkable 13.8% increase in global ad revenue, reaching over $10 billion for the first time. This growth surpasses Wall Street estimates and is a part of YouTube's total annual revenue, which exceeded $50 billion. Alphabet's overall revenue was reported at $96.47 billion, driven by heavy investments in AI to maintain competitiveness in the tech landscape. CEO Sundar Pichai indicated plans for significant capital investment in 2025, as the company strives to innovate rapidly while leveraging the strength of its existing platforms, including Google Cloud alongside YouTube.
"Q4 was a strong quarter driven by our leadership in AI and momentum across the business," Pichai said in prepared remarks. "We are building, testing, and launching products and models faster than ever..."
YouTube's total revenue topped $50 billion for the 12-month period that ended in September 2024 for the first time.
Sundar Pichai, CEO of Alphabet and Google, said the company expects to invest approximately $75 billion in capital expenditures in 2025.
Together, Google Cloud and YouTube ended 2024 with an annual revenue run rate of $110 billion, according to Pichai.
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