Under the deal, WPP can transform text prompts into detailed 3D landscapes using Nvidia's gen AI, simplifying creative processes with minimal coding and backend work.
WPP announced the partnership at Siggraph, testing the gen AI tool for clients like Coca-Cola and Ford to create high-quality content at scale.
Nvidia's upgraded generative AI tools ensure accurate outputs aligned with brand guidelines, aiming to avoid false advertising in visual assets.
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