With Utter Self-Seriousness, Maker of Oreos Admits It's Using AI To Create New Flavors, Even Though Machines Cannot Taste
Briefly

Mondelez's new AI tool, akin to pharmaceutical algorithms, optimizes sensory aspects to develop flavors, creating products like Gluten Free Golden Oreos.
While AI lacks human senses, Mondelez employs taste testers to ensure flavor accuracy, highlighting their thoroughness in the flavor development process.
Kevin Wallenstein noted, 'The number of tastings we have is not fun... if you did a tasting every day for a week, it was a nightmare.'
The flavor discovery tool has been in development since 2019, demonstrating Mondelez's commitment to innovating its products through advanced technology.
Read at Futurism
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