With AI bias still a sticking point for clients, agencies mix human and technical fixes
Briefly

"We're raising the floor, not the ceiling," she told Digiday, emphasizing the importance of setting a strong baseline for ethical AI marketing practices while acknowledging that absolute bias removal is not feasible.
Pencil's new "Bias Breaker" feature aims to address concerns about the inherent biases in AI-generated content, ensuring that marketing assets reflect diverse characteristics through a probabilistic approach.
Read at Digiday
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