With the help of AI, agencies are analyzing emotions in streaming content to align ads contextually, aiming to enhance ad recall and viewer engagement.
Monks utilized Wurl's BrandDiscovery product, employing generative AI to score creatives on emotional resonance, crucial for enhancing audience connect in CTV campaigns.
Ron Gutman highlights that their approach involves a psychological and biological model, analyzing emotional signals to transition ads more effectively during emotional content.
The partnership aims to ensure that ads seamlessly fit the emotional tone of content, improving overall engagement and making ads more memorable for viewers.
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