"If the tech stack were an orchestra, AI agents would be the indispensable conductors, ensuring seamless integration and operation across various marketing tools and platforms."
"The martech landscape has evolved from a reliance on single-vendor solutions to a platform model that integrates numerous specialized tools through APIs for enhanced capabilities."
"The concept of a 'Frankenstack' reflects the necessity for organizations to stitch together individual services, a journey from chaotic integration to cohesive orchestration in martech strategies."
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