Will AI agents conduct the martech orchestra in 2025? | MarTech
Briefly

"If the tech stack were an orchestra, AI agents would be the indispensable conductors, ensuring seamless integration and operation across various marketing tools and platforms."
"The martech landscape has evolved from a reliance on single-vendor solutions to a platform model that integrates numerous specialized tools through APIs for enhanced capabilities."
"The concept of a 'Frankenstack' reflects the necessity for organizations to stitch together individual services, a journey from chaotic integration to cohesive orchestration in martech strategies."
Read at MarTech
[
|
]