Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World | AdExchanger
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from AdExchanger1 week ago
AI could actually serve as a trader's greatest ally, enabling them to automate manual tasks while technology and predictive models streamline and consolidate insights.
AdExchangerhttps://www.adexchanger.com/content-studio/why-traders-are-still-the-future-of-programmatic-in-an-ai-driven-world/
Programmatic traders face increasing complexity in their roles due to automation, with 33,000 agency jobs predicted to be replaced by 2030, raising concerns over job security.
AdExchangerhttps://www.adexchanger.com/content-studio/why-traders-are-still-the-future-of-programmatic-in-an-ai-driven-world/
A staggering 78% of agencies highlighted the urgent need to automate manual tasks to enhance operational efficiency, freeing up time for more strategic work.
AdExchangerhttps://www.adexchanger.com/content-studio/why-traders-are-still-the-future-of-programmatic-in-an-ai-driven-world/
The fear of losing control and strategic differentiation to AI tools like ChatGPT adds to the anxiety of programmatic traders, despite potential benefits.
AdExchangerhttps://www.adexchanger.com/content-studio/why-traders-are-still-the-future-of-programmatic-in-an-ai-driven-world/
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#ai-in-advertising #job-automation #programmatic-advertising #marketing-technology #operational-efficiency
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