"Having all these different analytics points and AI to use is really powerful, and it's a great way to foolproof your brand, make smarter investments, stay more sustainable and understand what the consumer actually wants," said Kendall Becker, fashion and editorial strategy director at Trendalytics, during a fireside chat with Andre Claudio, staff writer of strategic content at Sourcing Journal.
"At the end of the day, data and AI are there to help you, so it's up to you to see what feels good and how you want to integrate them into your daily operations."
"Something we've been noticing, both in Google search and on TikTok, is that conversations around the holidays are starting much earlier... for example, I saw New Year's Eve outfits trending on our platform as early as October, which I found surprising-especially on TikTok."
"Trendalytics leverages millions of signals from search and social media to identify emerging trends and determine their lifecycle. This capability enables brands to forecast trends before they hit the mainstream, providing a valuable competitive advantage."
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