"Companies have to earn the right to personalize ads," said Eli Stein, a partner at McKinsey & Company.
"Those targeted ads were an example of 'passive' personalization. Passive personalization collects customer data 'whether [customers] know it or not' and uses it to communicate with customers," said Dave DiCamillo, CTO of Code and Theory.
#personalization #ai-powered-personalization #brand-customer-relationship #customer-data #intrusiveness
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