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2 months ago
Web design

Webflow adds AI-driven personalization with Intellimize acquisition | MarTech

Webflow acquired Intellimize to enhance its Website Experience Platform vision. [ more ]
3 months ago

How to Give Your Customers the Personalized Experiences They Want | Entrepreneur

Standing out in the market requires new approaches like hyper-personalization.
AI-powered personalization and interactive experiences are keys to winning customer attention. [ more ]
3 months ago
Business intelligence

New Tableau AI features and Slack integration aim for data accessibility

Tableau adds AI-powered personalization and automation features to enhance data insights.
New features include data stories, user-attribute functions, and data mapping tool. [ more ]
Humane by Design
1 year ago
UX design

The Cost of Personalization | Humane by Design

Choice is seen as a tax on people's time and attention, causing decision fatigue.
Personalization has risen due to access to personal data, but it also results in loss of personal agency. [ more ]
5 months ago
Artificial intelligence

Why Personalized Ads Go Wrong And How To Do Them Right | AdExchanger

Personalization is important for brands to build a relationship with customers.
AI-powered personalization can create challenges for brands, as it can be seen as intrusive or uncannily accurate. [ more ]
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