The article discusses the significant shift in web design and search engine optimization (SEO) influenced by artificial intelligence (AI). The author compares the development of the internet to building a home for residents who have long since moved out. Recent experiences with AI-generated search results indicate the end of traditional SEO as AI provides synthesized information directly on search pages, leaving conventional methods behind. As AI continues to evolve, content creators must rethink strategies to ensure their work is effectively represented in AI-generated outputs, necessitating changes in how information is structured and presented.
Last week, my daughter asked me to help her find information about Greek mythology. Instead of clicking through to websites, we noticed AI-generated answers appearing above the traditional results.
The rungs of the SEO ladder aren't just increasing – they're changing. The conventional search engine optimization wisdom is evolving as AI reshapes how content is indexed and presented.
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