According to a recent survey by Google Cloud, generative AI is now a crucial business tool, with 66% of retail executives actively deploying it for tangible results.
Executives reported significant revenue increases attributed to generative AI, with 87% witnessing a rise of at least 6% in overall annual revenue, and 30% exceeding 10%.
57% of leaders noted improved customer experiences through generative AI, utilizing features like automated call summaries and smart replies to enhance engagement.
Generative AI enhances product search and personalization by facilitating contextualized searches, helping customers find the right products efficiently, thus driving higher sales.
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