AI marketing overwhelmingly neglects its potential negative consequences, with only 33 out of 290 articles addressing its darker implications, creating a critical gap in understanding.
Our study reveals that AI can perpetuate harmful stereotypes and infringe on individual rights, as well as spread misinformation and negatively impact mental health.
The prevalence of AI-powered beauty filters contributes to a shift in beauty standards, triggering anxiety and depression, particularly among young women.
There is an urgent need to address the ethical considerations related to AI in marketing to mitigate its negative impacts while harnessing its benefits.
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