In the Trough of Disillusionment phase, expectations are tempered, revealing the true potential and limitations of the technology. This phase clarifies what is feasible versus what is merely hype.
The Peak of Inflated Expectations is where over-promising leads to frustration. Companies often splash 'AI' on everything, diluting the substance and causing confusion in the marketplace.
The Innovation Trigger phase ignites excitement over emerging technologies, but how these technologies perform and are adopted later is what significantly impacts their long-term value.
As tech hype escalates, businesses must sift through the noise and identify genuine value from technologies, especially amidst the rampant 'AI washing' prevalent in marketing.
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